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Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness true
By:Mark Barrenechea
Published on 2002-03-22 by McGraw Hill Professional

A top industry executive explains total software integration and how it holds the key to market leadership To achieve fast, agile, and diverse responsiveness to today's ever shifting business needs, executives need to successfully implement strategic decisions based more on reality rather than rhetoric. In Software Rules, Oracle senior executive Mark Barrenechea describes for business readers how, over the next few years, the total integration of software functions into |E-business suites,| will radically transform the business landscape. An E-business suite is a set of applications, founded on a centralized database and integrated by desing, that optimizes the supply and demand chains together, enabling employees anywhere on the globe to access accurate and reliable business data that always reflects real information. Using case studies from BellSouth, Xerox, EMC, HP, Oracle, and other leading companies, he describes how E-business suites work to help companies in all industry sectors to centralize change, dramatically improve customer service, slash production costs, streamline product introduction and upgrades, gather definitive business intelligence, transform marketing into electronic selling, and much more.

This Book was ranked at 17 by Google Books for keyword Enterprise Applications.

Book ID of Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness's Books is PTC4M1Fx4UwC, Book which was written byMark Barrenecheahave ETAG "8nYdLuMeNXY"

Book which was published by McGraw Hill Professional since 2002-03-22 have ISBNs, ISBN 13 Code is 9780071406284 and ISBN 10 Code is 007140628X

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